£38,967 at 9.12X ROAS promoting an international offline event.
Proof that growth knows no borders — online or offline. A Facebook lead-ad strategy filled a communication expert's London event and returned 9.12X on ad spend.
£38,967
Total revenue generated
9.12X
Return on ad spend
538
Total leads generated
£8
Cost per lead
The challenge
Filling an offline event across borders
A communication expert wanted to fill a live, in-person event in London — an offline goal that many doubted Facebook could deliver.
On top of that, the campaign had to build trust in an international market, work around weather-dependent attendance, and stay profitable on cross-border spend.
The goals they couldn't reach alone
Challenges faced
Doubts about Facebook for offline events
Concerns about whether Facebook ads could actually drive attendance to a physical event.
Weather's impact on attendance
Uncertainty about how conditions on the day would affect turnout.
Trust in international markets
Establishing recognition and credibility with a foreign audience from scratch.
Profitability on cross-border spend
Achieving a profitable return on an international investment.
The approach
A breakthrough approach for growth beyond borders
We treated the international, offline goal as a targeting and funnel problem — not a reason Facebook couldn't work. Three principles carried the campaign across the border.
Simplified lead funnel
A straightforward but highly optimized lead funnel captured and nurtured potential attendees without friction.
£8
Cost per lead
Email nurturing of leads
A structured email sequence kept leads warm and informed, moving them toward committing to the event.
538
Leads nurtured
Targeted campaigns for foreign markets
Ad campaigns built for the international audience, focusing on regions with high potential interest in public-speaking events.
9.12X
Return on ad spend
3 winning strategies for conquering international markets
Our breakthrough approach for accelerated growth beyond borders with Facebook advertising.
Market research & localization
Research the target international market thoroughly — local culture, preferences, and buying behaviour — then tailor the offer and messaging to fit it.
Optimize ad delivery & budget
In specialized international markets with limited audiences, adapt offers and funnels swiftly based on data. It's what keeps you ahead of competition in the target market.
Currency & payment optimization
Make transactions effortless for international buyers — the right currency options and payment gateways so nothing breaks at checkout.
The results
Accelerating growth beyond expectation
The behind-the-screen metrics of a single-day offline event that returned 9.12X.
£38,967
Total revenue generated
£4,270
Total ad spend
£8
Cost per lead
2.5X → 9.12X
Target vs. actual ROI
“Growth, with the right approach, doesn't stop at any international borders, and it doesn't care if it's happening online or offline. It's a force that breaks through limits, driving businesses and individuals to limitless opportunities.”
Growth Partners
What you can learn
How this applies to your business
Facebook can fill offline events
The channel isn't just for online conversions. A well-built lead funnel drove real, in-person attendance to a London event — offline goals are a funnel problem, not a platform limitation.
Localize before you scale internationally
Cross-border campaigns lived or died on research. Understanding the local market and tailoring the offer, currency, and payment flow to it is what made an unfamiliar audience convert.
A simple funnel plus email nurturing beats complexity
538 leads at just £8 each, nurtured by email until they committed, delivered 9.12X — well past the 2.5X target. In a limited international market, a clean funnel outperforms a clever one.
Have an event or launch to fill — anywhere?
Online or offline, at home or across borders, we build the funnels that put people in the room. Let's talk about yours.