50 → 653 leads a month for ARCA NOE education consultancy.
Scaling ad spend from Rs 5K to Rs 3L a month while holding a 25% conversion rate — proof that online promotion works for admissions.
50 → 653
Monthly leads
25%
Conversion rate
Rs 88.39
Cost per lead
Rs 5K → 3L
Monthly ad spend
The challenge
High costs, low-quality leads, deep scepticism
ARCA NOE, an education consultancy, was generating just ~50 leads a month and doubted whether online promotion could work for admissions at all.
Their leads were expensive and low quality — and real scepticism about paid ads kept them from scaling.
The goals they couldn't reach alone
Challenges faced
High lead acquisition costs
Leads were expensive, capping how far they could scale.
Low-quality leads
The leads that came in rarely converted for the sales team.
Scepticism about online promotion
Genuine doubt that paid ads could work for admissions.
The approach
Two channels working together: Meta + Google
We rebuilt the funnel across both platforms — engaging creative and tight targeting on Meta, and dedicated search campaigns into purpose-built landing pages on Google.
Meta Ads overhaul
Revamped content and design with engaging video, deep audience analysis, and a diversified bottom-of-funnel lead approach.
+50%
High-quality leads
Google Ads + landing pages
Replaced raw website links with purpose-built, UI/UX-optimized landing pages, fed by dedicated search campaigns.
+80%
Prominent leads
Conversion-focused funnel
A diversified, data-driven funnel that held a 25% conversion rate even as monthly spend scaled 60X.
25%
Conversion rate held
The results
From 50 to 653 leads a month
Higher volume and higher quality — at the same time.
653
Leads per month
25%
Conversion rate
386,304
Brand reach
+50%
High-quality leads
The receipts
Straight from the ad accounts.
“By pairing Meta and Google ads with purpose-built landing pages, we didn't just grow lead volume — we proved that online promotion converts for admissions.”
GrowthPartners
What you can learn
How this applies to your business
Pair Meta reach with Google intent
Meta's creative-led reach filled the top of the funnel while Google Search captured high-intent enquiries by country. Running both channels together grew volume 13X without sacrificing lead quality.
Send paid traffic to purpose-built pages
Replacing raw website links with dedicated, UI/UX-optimized landing pages lifted prominent leads 80%. The page your ad points to matters as much as the ad itself for admissions conversions.
Protect conversion rate while you scale
Spend scaled 60X — Rs 5K to Rs 3L a month — yet the funnel held a 25% conversion rate. Scaling only pays off if quality holds; watch conversion, not just lead count.
Think online ads won't work for your admissions?
We turned scepticism into 653 leads a month at a 25% conversion rate. Let's set up your admissions lead flow across Meta and Google.