SaaS Universe
Case Study · Automation · Sales & Marketing Tool

100+ premium clients every month for an automation expert.

How automated, evergreen webinars delivered a steady stream of premium software clients — every single month.

Rs 116.18

Cost per lead

74,877

Total registrations

150+

Avg new customers / month

The challenge

Scaling beyond live webinars

The client is a sales & marketing automation expert who grew on live webinars — but live events have a ceiling.

Hosting them ate time, was hard to scale, and capped how many people could ever attend.

The goals they couldn't reach alone

Get sales-qualified leads for software sales
Achieve scalable business growth
Get consistent, reliable ad performance

Challenges faced

1

Hard to make time for live webinars

Live webinars demanded time the founder couldn't spare.

2

Difficult to scale live webinars

Live events were inherently hard to scale.

3

Limited reach

The constraints of live events capped audience reach.

The approach

Driving growth with evergreen webinar strategies

As a Google Premier Partner, we've scaled thousands of coaches from scratch. We replaced fragile live events with an automated, evergreen webinar funnel across Google and Facebook Ads.

Market research

In-depth research identified multiple segments and niches within sales & marketing.

2X

Audience reach

Tailor-made content & creatives

Customized ad copy and creatives for each segment ensured relevance and resonance.

+10%

Lead quality

Price optimization

Optimized the Level-I product price to improve lead sales quality and lift CLV.

3X

Customer lifetime value

Data-driven optimization

Funnel optimization lifted registrant-to-attendee conversion, cutting webinar drop-offs.

-37%

Drop-off rate

Why an automated webinar funnel?

01

Reach a wider audience

Scheduled and replayed automated webinars reach far more people with no extra effort.

02

Saves time & more efficient

Frees up valuable time for engaging leads, creating content, and strategy.

03

Easy to scale

Effortlessly increase participants and session frequency.

The results

Turning leads into lifetime customers

150+

New customers every month

74,877

Total registrants

60%

Registrants-to-attendees rate

Rs 116.18

Cost per lead

The receipts

Straight from the ad accounts.

YouTube Ads account — 26,000 leads for an evergreen automated funnel at 3x ROAS.
YouTube Ads account — 26,000 leads for an evergreen automated funnel at 3x ROAS.

Once your budgets are high, running a business doesn't leave time to sit and watch how your leads are performing. You need a very good partner for that — and Growth Partners have played a major role in my business.

A leading automation expert & coach

What you can learn

How this applies to your business

Automate live webinars to remove the ceiling

Live events cap how many can ever attend and eat the founder's time. Moving to evergreen, replayable webinars delivered 150+ premium clients a month without a live event on the calendar.

Price the front-end for lifetime value

Optimizing the entry-level product price lifted lead quality and tripled customer lifetime value. The cheapest front-end offer isn't always the most profitable once you look downstream.

Fix drop-off between register and attend

Funnel optimization cut webinar drop-off 37% and pushed registrant-to-attendee to 60%. The leak between signup and show-up is often where the real money is lost, not in ad cost.

Want clients on autopilot?

We build evergreen, automated webinar funnels that deliver premium clients every month. Let's build yours.