1,517 leads for a 4BHK villa community across Meta, Google & CRM automation.
A full-funnel lead system for Goldfields 4BHK villas in Coimbatore — paid media plus Pabbly CRM nurturing that recovered cold leads.
1,517
Total leads
Rs 947
Cost per lead
345
Qualified leads
Rs 14.37L
Ad spend
The challenge
High-ticket villas need high-quality leads
Goldfields' ready-to-move 4BHK villas in Nava India, Coimbatore needed high-quality leads, site visits, and sales.
The goal: drive qualified enquiries across Facebook and Google while nurturing every lead with CRM automation.
The goals they couldn't reach alone
Challenges faced
High-ticket buyers
Premium villas demand genuinely qualified, high-intent leads.
Follow-up gaps
Leads went cold without fast, consistent nurturing.
Expensive international leads
Abroad targeting cost Rs 3,425/lead with poor conversion.
The approach
Paid media + Pabbly CRM automation
We ran Facebook and Google in parallel, then layered Pabbly WhatsApp automation to nurture leads from form-fill to site visit.
Google Search precision
High-intent keyword targeting delivered far cheaper leads than social — Rs 391 vs Rs 1,773 CPL.
Rs 391
Google CPL
CRM nurturing via Pabbly
Welcome, no-response, post-call and post-visit WhatsApp flows recovered cold leads without extra ad spend.
26
Site visits
Geo & split testing
Split-testing India vs abroad showed domestic targeting won; international leads were costly and low-converting.
345
Qualified leads
The results
A full-funnel villa lead pipeline
1,517
Total leads
Rs 947.53
Cost per lead
26
Site visits
Rs 391 vs 1,773
Google vs FB CPL
The receipts
Straight from the ad accounts.
“Google delivered cheaper leads, but CRM nurturing is what recovered the cold ones and drove the site visits.”
GrowthPartners
What you can learn
How this applies to your business
Google beats social on cost for high-intent
For 4BHK villa buyers, Google Search delivered leads at Rs 391 versus Rs 1,773 on Facebook. When people are actively searching, capturing that intent is far cheaper than interrupting a feed.
CRM nurturing recovers the cold leads
Pabbly WhatsApp flows for welcome, no-response, post-call and post-visit stages drove 26 site visits without extra ad spend. The follow-up sequence rescues leads the ads already paid for.
Split-test geography before you commit
Testing India vs abroad showed international leads cost Rs 3,425 each and rarely converted. A quick geo split-test stops you pouring budget into an expensive audience that looks tempting on paper.
Selling high-ticket real estate?
We pair precise paid media with CRM automation that nurtures every lead to a site visit. Let's set up your villa lead pipeline.