8.1x ROAS selling a Rs 2.65 lakh programme for IIMBx.
Rs 2.65 lakh programmes don't sell like regular products. Here's the high-ticket framework we used to generate Rs 71.7L in revenue for IIMBx's AI for Managers — and how it applies to any premium offer.
8.1x
Return on Ad Spend
Rs 71.7L
Revenue Generated
1,800+
Leads Generated
2 mo
Campaign Duration
About IIMBx
The digital learning arm of IIM Bangalore.
IIMBx is the digital learning foundation of IIM Bangalore — one of India's most prestigious business schools. They offer executive programmes designed for working professionals: AI for Managers, Hospital Management, Fintech, and more.
These aren't typical online courses. They're premium executive education programmes priced at Rs 2–3 lakhs, with IIM Bangalore faculty, rigorous curriculum, and the credibility of an IIM certification.
Why IIMBx came to us
Competitive market
IIM-A, IIM-C, ISB, and others all running similar AI/management programmes
Two-month window
Needed to fill the batch before programme start date
High-ticket complexity
Rs 2.65L price point requires different tactics than typical course marketing
Quality over volume
Needed qualified professionals who would actually enroll, not just leads
The high-ticket problem
Why Rs 2 lakh+ programmes are different.
High-ticket programmes like IIMBx's AI for Managers (Rs 2.65 lakh) don't follow the rules of typical digital advertising. The tactics that work for e-commerce or low-ticket courses fall apart at this price point.
The core challenge: Prospective learners rarely convert at first exposure. A Rs 2.65 lakh decision requires multiple touchpoints, trust-building, and conviction — not a single compelling ad.
Long consideration cycles
Prospects research for weeks or months before enrolling. Quick-win tactics don't work.
Multiple decision influencers
Family, employers, and peers all weigh in on a Rs 2L+ investment.
Trust is everything
Brand credibility and social proof matter more than clever ad copy.
Our framework
The 5 pillars of high-ticket advertising.
Through years of running campaigns for executive education, coaching programmes, and premium services, we've developed a framework specifically for high-ticket offers. Here's what it takes.
Multi-Channel Presence
High-ticket buyers need to see you everywhere. A coordinated presence across search, social, and video creates the omnipresence that builds trust.
Full-Funnel Tracking
Connect ad platforms to your CRM. Track from first click to final enrollment. Optimize for cost per sale — not cost per lead.
Graduated Engagement
Move prospects through stages: awareness, consideration, decision. Content, webinars, and calls nurture better than pushing for immediate conversion.
Geographic Focus
High-ticket buyers concentrate in specific locations. Find your anchor cities and over-index spend there instead of spreading thin.
Trust-First Creative
Video testimonials, programme walkthroughs, and faculty introductions. When the price requires conviction, content must provide proof.
IIMBx in action
How we applied the framework.
For IIMBx's AI for Managers programme, we deployed all five pillars. Here's how the framework translated into execution — and the data that validated each decision.
Multi-Channel Presence
We ran coordinated campaigns across Google Search, YouTube, Facebook, and Instagram. Prospects encountered IIMBx across every platform they used — building familiarity and trust over time.
Thousands of leads generated across all channels, feeding into a unified nurturing system.
Full-Funnel Tracking
Every lead was tracked from ad click through CRM to final enrollment. This gave us true cost per enrollment — the metric that actually matters for high-ticket.
Optimization decisions based on enrollment data, not vanity metrics.
Graduated Engagement
Leads received nurturing sequences. The sales team made hundreds of voice calls. Warm touchpoints moved prospects through consideration.
Strong lead-to-enrollment rate for a Rs 2.65L programme.
Geographic Focus
Data showed 78% of enrollments came from Bengaluru. We increased budget concentration in the city rather than chasing pan-India reach.
Majority of enrollments from one city — proof that focus beats spread.
Trust-First Creative
Video content explaining the programme, faculty credentials, and career outcomes. Simple, insight-driven static ads with transformation messaging.
Creatives emphasizing 'AI Era' transformation outperformed feature-focused ads.
The creatives
The ads that ran.
A look at the creatives behind the campaign — from the best-performing static to the carousel and display sets that built the omnipresence high-ticket buyers need.
Carousel ads
Display ads
Key learnings
What the IIMBx data taught us.
Beyond validating the framework, the IIMBx campaign revealed specific insights applicable to any high-ticket programme.
Senior professionals (45-54) convert better
This age group showed significantly higher enrollment rates. They have budget authority, career motivation, and less price sensitivity.
Implication: Target decision-makers, not just interested browsers.
Video builds conviction for high-ticket
Programme overview videos drove strong enrollment rates. For a Rs 2.65L decision, prospects needed to see faculty, curriculum, and outcomes.
Implication: Invest in trust-building video content, not just ads.
Geographic concentration is real
78% of enrollments came from Bengaluru alone. The IT hub + proximity to IIM Bangalore created natural affinity.
Implication: Find your anchor market and dominate it before expanding.
Leads need nurturing, not pushing
Voice calls and follow-up sequences were critical. Cold leads don't convert at this price point.
Implication: Build a nurturing system, not just a lead capture form.
The results
IIMBx campaign performance.
8.1x
Return on Ad Spend
Rs 71.7L
Revenue Generated
1,800+
Leads Generated
2 mo
Campaign Duration
Your playbook
Apply this to your high-ticket offer.
Whether you're selling executive education, premium coaching, or high-value services, here's how to apply the framework.
Set up full-funnel tracking first
Before spending a rupee, connect your ads to CRM. You need to know cost per sale, not just cost per lead. This single change transforms your optimization decisions.
Deploy multi-channel from day one
Don't test one channel at a time. High-ticket buyers need multiple touchpoints. Run coordinated campaigns across search, social, and video simultaneously.
Build your nurturing system
Plan for calls, emails, and content sequences. A lead at Rs 2L+ isn't going to convert from an ad alone. The follow-up system is as important as the ads.
Find your geographic sweet spot
Analyze early data for geographic concentration. When you find your Bengaluru — the city where your offer resonates — increase budget there aggressively.
Create trust-building content
Invest in video walkthroughs, testimonials, and credential showcases. High-ticket buyers need proof before they commit. Ads create awareness; content creates conviction.
Optimize for enrollments weekly
Review enrollment data (not just leads) every week. Shift budget toward what drives actual sales. Give campaigns time to gather statistically significant data before cutting.
Have a high-ticket offer to scale?
Book a call to discuss how we can apply this framework to drive enrollments for your programme or service.