Rs 10Cr+ revenue and 250% growth in 3 months at 2.5X ROAS.
How our Multi-Channel Advertising Model helped a women-empowerment coaching brand achieve 250% revenue growth in 3 months — scaling ad spend from Rs 1L to Rs 50L/month.
2.5X
Return on ad spend
Rs 10Cr+
Sales revenue generated
250%
Revenue growth in 3 months
37,755
Webinar registrations
The challenge
Stuck at 700 registrations a month
A women-empowerment brand teaching a 7-Step Career Breakthrough Methodology through a 3-Day Masterclass had hit a wall at 650–700 registrations a month.
Despite increasing spend and working with numerous freelancers, they couldn't scale the masterclass without losses eating their profitability.
The goals they couldn't reach alone
Challenges faced
Scaling without losses
Couldn't scale top-of-funnel ads without heavy losses that hit profitability.
A registration ceiling
Unable to push 3-Day Masterclass registrations beyond ~700/month.
Rising Facebook costs
Facebook ads kept getting costlier and harder to optimize.
Untested channels
Wanted to try YouTube but were unsure of the profitability.
The approach
The M3 Approach + Multi-Channel Advertising
Our 3-step M3 approach builds the perfect funnel; multi-channel advertising across Facebook, YouTube, LinkedIn, Google Search and Taboola then tapped audiences a single channel never could.
40% lower cost per lead
Re-categorized audiences by purchase intent, interest and pain points, with creative and landing pages to match. CPL fell from Rs 930 to Rs 540.
-40%
Cost per lead
3X leads with new angles
Festive Diwali/New-Year offers, dramatic working-women angles, and a campaign targeting men to gift the masterclass to their wives.
3X
Leads (2,400+/mo)
Multi-channel scaling
Expanded to YouTube, LinkedIn, Google Search and Taboola. YouTube lifted CTR 40%; LinkedIn delivered 726 leads (15% of total) at Rs 888 CPL.
2.5X
ROAS at Rs 50L/mo
The M3 Approach — the perfect funnel
Market
Extensive market & audience research to understand customers better than they do themselves.
Message
Copywriters and designers craft copy & creative that resonate with the researched audience.
Metrics
A strict, data-based approach — every decision backed by numbers and reporting.
The journey
Month by month, milestone by milestone.
Test budget of Rs 1L — controlled the cost per lead
CPL Rs 930 → Rs 540
Scaled budget Rs 1L → Rs 3L
300+ extra leads at a stable CPL
Scaled budget to Rs 7.5L
Nearly tripled monthly leads
Added multi-channel: YouTube, LinkedIn, Google, Taboola
New customer base, broader reach
Scaled to Rs 50L/month
Rs 50L/month sustained at 2.5X ROAS
The results
From burning money to 2.5X returns
250%
Revenue growth in 3 months
Rs 4Cr
Total ad spend
300%
Increase in leads (3 mo)
6 → 60
Sales team growth
The receipts
Straight from the ad accounts.
“It takes six to eight interactions with a customer to generate a reliable sale — and the more channels you reach them on, the faster you turn a lead into a paying customer.”
GrowthPartners
What you can learn
How this applies to your business
More channels close sales faster
It takes six to eight touchpoints to convert a buyer. Spreading them across Facebook, YouTube, LinkedIn, Google and Taboola broke a 700-registration ceiling and held 2.5X ROAS at Rs 50L a month.
Re-segment by intent to cut CPL
Re-categorizing audiences by purchase intent, interest and pain points, with matching creative and landing pages, dropped cost per lead from Rs 930 to Rs 540. That's a 40% cut before any scaling.
Scale the sales team with the leads
Tripling leads means nothing if nobody closes them. Growing the sales team from 6 to 60 people is what let this brand actually convert the volume into Rs 10Cr+ in revenue.
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