37% more leads on 47% less spend for Kraftworks Solar.
Sharper geographic targeting cut wasted spend and lifted lead volume at the same time.
-46.58%
Ad spend
+37.32%
Leads
Rs 137 → 53
Cost per lead
568 → 780
Monthly leads
The challenge
High costs from spraying spend too wide
Kraftworks struggled to target the right audience, driving up lead acquisition costs.
Despite significant spend, lead quality and quantity were suboptimal — the budget was leaking into less relevant regions.
The goals they couldn't reach alone
Challenges faced
Wrong-audience targeting
Inefficient segmentation drove high lead acquisition costs.
Suboptimal lead quality
Significant spend, but poor lead quality and quantity.
Wasted regional spend
Budget leaking into less relevant regions.
The approach
Geo-segmentation, exclusion, and testing
We tightened targeting to the regions that actually convert and cut the ones that don't.
Geographic segmentation
Built targeted campaigns across three distinct geographic areas.
3
Geo segments
Smart exclusions
Removed underperforming, low-converting regions like hilly areas.
-46.58%
Ad spend
Research & testing
Tested segments within each area to find the most responsive groups.
+37.32%
Leads
The results
More leads, less spend
+37.32%
Leads, on 47% less spend
-46.58%
Ad spend reduction
Rs 136.74 → 53.17
Cost per lead
568 → 780
Monthly leads
The receipts
Straight from the ad accounts.
The creatives
The ads that ran.
“Better targeting doesn't just cut cost — it grows leads at the same time.”
GrowthPartners
What you can learn
How this applies to your business
Cutting spend can grow leads
Sharper geographic targeting reduced ad spend 47% and still lifted leads 37%. More budget isn't the answer when the budget is leaking into regions that never convert.
Exclude before you optimize
Removing low-converting areas like hilly regions is what halved cost per lead from Rs 137 to Rs 53. Where you don't advertise is as important as where you do.
For local services, geography is the audience
Splitting campaigns across three geographic areas and testing within each surfaced the pockets that actually converted. One statewide campaign would have buried them.
Paying too much for leads?
Sharper targeting can cut your spend and grow your leads at once. Let's find the regions that actually convert for you.