$0 to $100K/month in 4 months scaling a recorded online course.
How we helped a US tax-planning coach reach the $100K/month mark with Facebook ads — 400% revenue growth and 11,000 webinar registrations.
400%
Revenue growth, 4 months
$250K
Increase in sales
11,000
Webinar registrations
$110K
Total ad spend
The challenge
Stuck at $5–10K/month with no cold-audience engine
A US tax-planning expert wanted to take his Asset Protection System to high-income individuals through webinars.
With an existing webinar and a warm community he made $5–10K a month — but from cold, paid traffic he was starting at $0, with no way to reach new audiences at scale.
The goals they couldn't reach alone
Challenges faced
No cold-audience engine
Relied on a warm community; couldn't reach new cold buyers.
$0 from paid traffic
Warm-list revenue had plateaued; paid ads contributed nothing yet.
Untested on Facebook ads
Wanted to try Facebook ads but didn't know if it could scale.
The approach
Funnel rebuild + the 3M approach
We audited and rebuilt the funnel, restructured the offer, then scaled with our 3M approach — Market Research, Message Crafting, Metrics Modelling — plus a deep retargeting stack.
Offer restructuring
Reworked the offer into a $997 core, a $497 downsell, and a $10K consultation upsell to maximize funnel value.
$250K
Increase in sales
Retargeting stack
Spent 20% of budget on multi-level retargeting (registration drop-offs, no-shows, sales-page visitors) with a 48-hour offer.
9.51X
Retargeting ROAS
Vertical & horizontal scaling
Beat ad fatigue with broader audiences and creative refreshes, scaling spend from $0 to $45K/month as revenue grew alongside.
$0→$45K
Monthly ad spend
The 3M approach
Market Research
Our Market Data Intelligence team built high-performing personas — tax pros, real-estate investors, luxury buyers, target zip codes.
Message Crafting
Copywriters built ad angles and 6 ad copies; the Visual Builder team designed authority-driven creatives.
Metrics Modelling
A funnel-mapped metrics sheet tracked LP, webinar, and order-form conversion to find and fix every leak.
The results
From $5K/month to $100K/month
400%
Revenue growth in 4 months
$250K
Increase in sales
9.51X
Retargeting ROAS
$0 → $45K
Monthly ad spend scaled
The receipts
Straight from the ad accounts.
“Your offers make or break your funnel.”
GrowthPartners
What you can learn
How this applies to your business
The offer structure decides the ceiling
Reworking one product into a $997 core, $497 downsell and $10K consultation upsell added $250K in sales. How you package price points, not just the ads, determines how much each buyer is worth.
Retargeting is where the ROAS hides
Spending 20% of budget retargeting drop-offs, no-shows and sales-page visitors with a 48-hour offer returned 9.51X. The warm audience your ads already created is the cheapest revenue available.
Map the funnel to find the leak
A metrics sheet tracking landing-page, webinar and order-form conversion pinpointed exactly where prospects dropped. You can't scale from $5K to $100K a month without knowing which step is losing people.
Scaling a recorded course or coaching offer?
We specialize in scaling online courses with Facebook ads — funnel audit, offer design, and retargeting that compounds. Let's scale yours.