17X growth in call inquiries for an offline training academy.
Taking a brick-and-mortar govt-exam coaching institute online, we scaled ad spend from Rs 3L to Rs 35L a month while growing call inquiries from 500 to 8,500 — profitably, in an intensely competitive market.
17X
Increase in monthly leads
500→8,500
Call inquiries / month
₹3L→35L
Monthly ad spend scaled
2X
Click-through rate
The challenge
From brick-and-mortar to a digital business.
SPM Academy is an established offline coaching and training institute in the competitive govt-exams niche — the kind of business built on classrooms, word of mouth, and local reputation.
Shifting that model to online advertising meant confronting real fear: spending a high budget on Google Ads with no guarantee, against well-funded competitors, while trying to reach far beyond their local catchment.
The goals they couldn't reach alone
Challenges faced
Will online ads even work?
Deep uncertainty about scaling an offline institute's business through digital channels.
High budget, high stakes
Hesitation about committing serious monthly spend to Google Ads without proof.
Intense market competition
A crowded govt-exam coaching market with aggressive, established advertisers.
The approach
Accelerating growth with our M3 Approach.
As a Google Premier Partner, we scale high ad budgets without letting efficiency slip. For SPM, sharp market research, tight messaging, and disciplined performance metrics turned clicks into paid call inquiries, across three reinforcing levers.
Smart Bidding Strategies
A range of bidding strategies to outperform competitors — aggressive bids during peak hours, lowered during off-hours — optimising both engagement and cost-effectiveness.
Multi-Faceted Targeting
High-value brand keywords, precise location, and device-based targeting to ensure broad reach and surpass the competition where it mattered.
Tailor-Made Content & Creatives
Customised ad copy and creatives developed for each segment, so every message felt relevant and resonant with its audience.
2X
Click-through rate
+50%
Increase in brand search
+10%
Improvement in lead quality
The results
Scaling profitably through Google Ads.
How an offline training institute reached 17X lead growth from Search Ads.
17X
Growth in monthly call inquiries
Monthly ad spend, scaled profitably
Call inquiries per month
Reach beyond the classroom
“In an intensely competitive market, 17X growth in call inquiries wasn't luck. It's the method we bring to every account we scale.”
GrowthPartners
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