Rs 300 cost per lead, 40% sales-qualified for a villa-plot developer.
After low-quality leads from other agencies, a CAPI-driven Meta funnel delivered genuinely sales-qualified buyers for Rs 35L plots.
Rs 300
Cost per lead
40%
Sales-qualified leads
Rs 12,000
Cost per plot sale
Rs 35L
Avg plot price
The challenge
Low-quality leads, wasted sales effort
Sri Vishakha Fields had worked with other agencies but kept getting low-quality leads that rarely converted into site visits or sales.
The result was poor ROI and wasted sales effort.
The goals they couldn't reach alone
Challenges faced
Low-quality leads
Previous agencies delivered leads that rarely converted.
Poor ROI
Wasted ad spend and sales effort on unfit prospects.
No qualification
No filtering of irrelevant leads at the entry point.
The approach
A data-driven, CAPI-optimized Meta funnel
We rebuilt the funnel around lead quality — regional creatives, multiple buyer-intent angles, CAPI feedback, and WhatsApp nurturing.
Regional creatives & intent angles
Regional-language creatives and multiple ad angles (investment, retirement living, accessibility, cost efficiency) for specific buyer intents.
40%
Sales-qualified leads
Conversions API (CAPI)
Sent lead-quality feedback to Meta to improve algorithm optimization over time.
Rs 300
Cost per lead
Qualifying forms + WhatsApp
Lead forms with qualifying questions filtered unfit leads; WhatsApp automation nurtured the rest into site visits.
Rs 12K
Cost per plot sale
The results
Quality leads that actually convert
Rs 300
Cost per lead
Rs 300
Cost per lead
40%
Sales-qualified leads
Rs 12,000
Cost per conversion
“Lead quality beats lead volume — feeding sales feedback back into the algorithm is what makes the difference.”
GrowthPartners
What you can learn
How this applies to your business
Feed sales feedback back into the algorithm
Sending lead-quality signals to Meta via Conversions API taught the algorithm who actually buys, driving 40% sales-qualified leads at Rs 300 each. Quality data in means quality leads out.
Qualify at the form, not after
Lead forms with qualifying questions filtered unfit prospects before they reached the sales team. A little friction upfront saves hours of wasted follow-up on people who were never going to buy.
Regional creatives win regional buyers
Regional-language ads across investment, retirement and cost-efficiency angles connected with specific buyer intents. For plot buyers, speaking the local language and their real motivation outperforms generic property ads.
Tired of leads that don't convert?
We engineer Meta funnels for lead quality, not just volume — with CAPI feedback and WhatsApp nurturing. Let's talk.