Rs 9 Cr in villa sales from Rs 1.5L ad spend for a boutique villa developer.
A new Rs 2.5–3 Cr boutique villa project with strong fundamentals — we turned location-led Meta ads into three closed sales.
Rs 9 Cr
Villa sales closed
3
Villas sold
Rs 400–500
Cost per lead
Rs 1.5L
Ad spend
The challenge
A strong project that needed quality leads
Sukhras Homes launched a Rs 2.5–3 Cr boutique villa project in a prime location — competitive pricing, ideal geography, strong potential.
There was no major problem to fix; the job was to convert that potential into high-quality leads and sales.
The goals they couldn't reach alone
Challenges faced
New project visibility
A new launch needed to reach the right premium buyers fast.
High-ticket lead quality
Crore-scale villas require genuinely qualified prospects.
Efficient spend
Closing sales without overspending on ads.
The approach
Location-led creatives + CAPI + WhatsApp
We ran Facebook and Instagram with location-focused creatives, CAPI optimization, and WhatsApp flows, refining angles on live sales feedback.
Location-focused creatives
Crafted creatives around the prime location and competitive pricing buyers cared about.
3
Villas sold
CAPI + WhatsApp flows
Implemented CAPI and WhatsApp automation to optimize and nurture high-ticket leads.
Rs 400–500
Cost per lead
Sales-feedback refinement
Continuously refined ad angles based on sales-team input.
Rs 9 Cr
Sales closed
The results
Rs 9 Cr closed from a Rs 1.5L budget
Rs 9 Cr
Villa sales closed
3
Villas sold
Rs 400–500
Cost per lead
Rs 1.5L
Total ad spend
The creatives
The ads that ran.
“With the right targeting and a strong offer, a small budget can close crore-scale sales.”
GrowthPartners
What you can learn
How this applies to your business
A small budget can close crore-scale sales
Rs 1.5L in ad spend produced Rs 9Cr in villa sales. For high-ticket real estate, a handful of genuinely qualified leads matters far more than a big budget chasing volume.
Lead with location for premium property
Creatives built around the prime location and competitive pricing are what buyers of Rs 2.5–3Cr villas actually care about. Sell the address and the value, not generic luxury imagery.
Let the sales team shape the ads
Continuously refining ad angles on sales-team feedback kept leads at Rs 400–500 and converted three villas. The people talking to buyers know which angles are landing — close that loop.
Launching a premium project?
We turn strong fundamentals into closed sales with precise targeting and high-ticket nurturing. Let's build your launch.