800+ leads in 60 days at Rs 80 CPL launching a fencing brand's D2C channel.
VNC had a strong offline presence but zero digital funnel. We launched and validated their direct-to-consumer model from scratch.
800+
Leads in 2 months
Rs 80
Cost per lead
Rs 8.5L
Confirmed conversions
10+
Dealer enquiries
The challenge
A strong brand with zero digital funnel
VNC had a strong offline presence across Tamil Nadu but no D2C sales channel and no digital presence at all.
End customers didn't even know they could buy fencing directly — and VNC had no in-house digital team to fix it.
The goals they couldn't reach alone
Challenges faced
No online funnel
Zero digital presence, fully reliant on offline distribution.
Low awareness
Customers didn't know they could buy direct from the brand.
No internal team
No in-house digital marketing capability.
The approach
A full D2C lead pipeline from scratch
We built VNC's direct-to-consumer presence end to end — targeted Meta ads, CRM, CAPI, WhatsApp flows, and OTP-verified forms.
Use-case angles + regional creatives
Distinct creatives for safety, quality, and precision, in regional languages to connect with local audiences.
800+
Leads in 60 days
CRM + CAPI integration
CRM to manage leads and Meta's CAPI to optimize on lead quality.
Rs 80
Cost per lead
WhatsApp flows + OTP forms
WhatsApp flows nurtured RNR leads; OTP-verified forms ensured authentic leads.
10+
Dealer enquiries
The results
A validated D2C channel
800+
Leads in 2 months
Rs 64,000
Total ad spend
Rs 8.5L
Confirmed conversions
Rs 10L
Sales pipeline
“A strong offline brand plus a proper digital funnel is how you unlock a whole new D2C channel.”
GrowthPartners
What you can learn
How this applies to your business
Offline strength is a digital head start
VNC had zero online funnel but a strong offline brand across Tamil Nadu. Layering a proper digital funnel on that existing trust produced 800+ leads at Rs 80 in 60 days — a whole new D2C channel.
Tell customers they can buy direct
End buyers didn't even know direct purchase was possible. Use-case creatives for safety, quality and precision, in regional languages, opened up demand that was invisible under the old distribution-only model.
Verify leads at the source
OTP-verified forms ensured authentic leads and WhatsApp flows recovered ring-no-response contacts. When you're validating a new channel, clean lead data is what proves the model actually works.
Ready to launch your D2C channel?
We build direct-to-consumer lead pipelines from zero — ads, CRM, automation and all. Let's validate your D2C model.